Sustainable Warmth

Patagonia is a long-standing outdoor brand that believes in sustainability. As conversations around “fast fashion” grow, it feels like the right time for Patagonia to be loud about their roots. So to reinforces Patagonia’s commitment to sustainability and only using what you need, we created energy efficient billboards that only turns on when it detects motion



Shoppers and pedestrians will be surprised with interactive, energy-efficient billboards promotes our long-lasting essentials


A campaign created with Charlie Tran, CW