Copping the latest Supreme goods is insanely difficult due to ultra limited supplies, crazy line-ups, and improbable lotteries.
As a result, third-parties such as ticket queue and merchandise resellers have proliferated and charge extreme prices for their goods and services
How can Supreme undermine these third-party resellers and keep the brand experience fun and fair for their fans?
By creating a mechanism to disrupt the brand’s current “drop" culture.
Introducing Supreme Cop the Drop. A new game within the Supreme App that fans can play for a chance to advance their queue number as well as entertain themselves in line.
Game’s landing page from the app