Cop the Drop
       
     
 Game’s landing page from the app
       
     
 Game Interface
       
     
Cop the Drop
       
     
Cop the Drop

Background

Copping the latest Supreme goods is insanely difficult due to ultra limited supplies, crazy line-ups, and improbable lotteries.

As a result, third-parties such as ticket queue and merchandise resellers have proliferated and charge extreme prices for their goods and services

Idea

How can Supreme undermine these third-party resellers and keep the brand experience fun and fair for their fans?

By creating a mechanism to disrupt the brand’s current “drop" culture.

Introducing Supreme Cop the Drop. A new game within the Supreme App that fans can play for a chance to advance their queue number as well as entertain themselves in line.

AD: Raine Mateo Calucag
CW: Charlie Tran

 Game’s landing page from the app
       
     

Game’s landing page from the app

 Game Interface
       
     

Game Interface