For Gen Zs, consumption has changed from possession to access. They are price-conscious, and under the current sharing economy, 42% share their access to subscription services such as Netflix.
How can The Economist get ambitious Gen Z young adults to start reading its pages? By entering the sharing economy.
2019 Young Glory Bronze
Raine Mateo Calucag
Introducing Share Economist.
The Economist app now with the peer economy in mind.
New function allows Gen Z to add up to 4 additional users and share articles.
By making The Economist shareable, we make it cost-efficient, social, and accessible to Gen Z.
Just like knowledge, the future will be shared.